The Rossi Family Shares Their Business Secrets

Dominic Rossi on surviving the influx of big box furniture companies.

After having worked behind the scenes for so long, Dominic Rossi III now runs the company’s 30,000-square-foot showroom, which occupies a dominant spot along the highway in Downers Grove, Illinois. Situated among a legion of big brand companies such as Best Buy, The Great Indoors, and Bed Bath & Beyond; the Rossi store is a powerful testament to the ability of small businesses to survive in an era of heavy corporate power.