Topics related to: customers
In today’s technology-laden world, it’s easy to get caught up in over-automation. Keep your customer experience personal by following these tips.
While you can't be there to answer the phone at your business 24/7, you can make sure your phone system is customer friendly.
Section: Best Things to Avoid, Sep/Oct 2008
Tags: phone,
answering,
message,
customers,
human,
connection,
CSPS,
technology
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Stay ahead of the competition by tweaking your brand.
When many small businesses first start out, they don’t have a lot of time or money to put into their branding efforts. While their initial campaign might work for a while, eventually as the business grows and matures, they find they want to take a more focused approach and look to rebrand their business.
Section: Other, July/August 2008
Tags: branding,
advertising,
logo,
name,
Logoworks,
customers,
brand,
image,
Marsh
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Capitalize on the new trend and get the word out about your business.
Social shopping networks let customers rate and review your products and services, making an even bigger name for your business.
Section: Best Technology, July/August 2008
Tags: social,
shopping,
networks,
customers,
rate,
review,
blog,
Oprah,
Topo,
ThisNext,
Kump,
Rekhi,
WineGlobe,
simple,
free,
Stylehive,
kaboodle,
productwiki,
etsy,
site
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It’s not enough to just have a name and logo for your business—you need to create a brand that incorporates your whole identity. Our experts share how to establish your business as a successful, brand-name company.
Having a name brand isn't just important for large businesses–it's key to your success as well. Learn from our experts what goes into creating a solid brand.
Section: Features, July/August 2008
Tags: branding,
advertising,
logo,
name,
Logoworks,
Ducoff,
Gilman,
Strategies,
McDonald's,
customers,
product,
brand,
image,
Marsh,
Roach,
quality
Read More »
There are ways to turn even your most difficult customers into raving fans.
Virtually all small business owners will, sooner or later, encounter customers who prove troublesome. Learn how to keep your cool when customers get hot.
Section: Features, Sep/Oct 2008
Tags: customers,
difficult,
customer service,
conversation,
relationships,
etiquette,
emotions,
angry,
frustrated
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For many businesses, the only way to stand out is by creating a unique experience for their customers.
Attention to the little things sends a big message to your customers. Here's how to create a positive experience that leads to customer loyalty.
Section: Features, Sep/Oct 2008
Tags: Customer service,
experience,
details,
CSR,
customers,
relationships,
Tisch,
Gedney,
communication
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For most businesses, the Internet is a place to communicate with customers, advertise with banner or text ads, and a place to sell products and services. With the rise of Web 2.0 and the growth of social media, however, many companies are discovering whole new ways of taking advantage of what the Internet has to offer. One strategy is to use online communities to maximize the Web’s potential benefit for your business.
In order to fully tap into your customer base, you need to combine community and commerce. Creating an online community can bring more visitors to your website.
Section: Features, Nov/Dec 2008
Tags: Technology,
SEO,
online community,
website,
marketing,
customers,
Internet
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Keep your ads on the up-and-up by following the FTC rules.
Truth in advertising is more important than ever before. Here's how to keep your business accountable.
Section: Best Practices, July/August 2008
Tags: truth,
advertising,
claims,
ads,
FDA,
false,
advertisement,
disclaimers,
FTC,
unfair,
deceptive,
scientific,
money,
guarantees,
customers
Read More »
