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Topics related to: branding

Revamp Your Brand

Stay ahead of the competition by tweaking your brand.

When many small businesses first start out, they don’t have a lot of time or money to put into their branding efforts. While their initial campaign might work for a while, eventually as the business grows and matures, they find they want to take a more focused approach and look to rebrand their business.


Section: Other, July/August 2008
Tags: branding, advertising, logo, name, Logoworks, customers, brand, image, Marsh Read More »

Step by Step

Look at these five essential areas when branding.

Ed Roach of the Branding Experts shares the branding process he does with companies that hire him.


Section: Other, July/August 2008
Tags: branding, advertising, brand, image, Roach Read More »

The Brand Factor

It's crucial for small businesses to set themselves apart from their big-box rivals now by building a brand and name recognition.


Section: Letter From The Editor, July/August 2008
Tags: brand, Empire, commercial, branding, advertising, McDonald's, TV, Donuts Read More »

Branding Your Business

It’s not enough to just have a name and logo for your business—you need to create a brand that incorporates your whole identity. Our experts share how to establish your business as a successful, brand-name company.

Having a name brand isn't just important for large businesses–it's key to your success as well. Learn from our experts what goes into creating a solid brand.


Section: Features, July/August 2008
Tags: branding, advertising, logo, name, Logoworks, Ducoff, Gilman, Strategies, McDonald's, customers, product, brand, image, Marsh, Roach, quality Read More »