Topics related to: brand
Look at these five essential areas when branding.
Ed Roach of the Branding Experts shares the branding process he does with companies that hire him.
Section: Other, July/August 2008
Tags: branding,
advertising,
brand,
image,
Roach
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Stay ahead of the competition by tweaking your brand.
When many small businesses first start out, they don’t have a lot of time or money to put into their branding efforts. While their initial campaign might work for a while, eventually as the business grows and matures, they find they want to take a more focused approach and look to rebrand their business.
Section: Other, July/August 2008
Tags: branding,
advertising,
logo,
name,
Logoworks,
customers,
brand,
image,
Marsh
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It's crucial for small businesses to set themselves apart from their big-box rivals now by building a brand and name recognition.
Section: Letter From The Editor, July/August 2008
Tags: brand,
Empire,
commercial,
branding,
advertising,
McDonald's,
TV,
Donuts
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It’s not enough to just have a name and logo for your business—you need to create a brand that incorporates your whole identity. Our experts share how to establish your business as a successful, brand-name company.
Having a name brand isn't just important for large businesses–it's key to your success as well. Learn from our experts what goes into creating a solid brand.
Section: Features, July/August 2008
Tags: branding,
advertising,
logo,
name,
Logoworks,
Ducoff,
Gilman,
Strategies,
McDonald's,
customers,
product,
brand,
image,
Marsh,
Roach,
quality
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